Search engine optimization (also known as search engine placement, search engine rankings or SEO) is the art of placing your website in the top few results of a search engine query through strategically defined set of keywords that appeals to the search engines algorithms and programs. Search engine optimization (SEO) is done to increase the targeted traffic to your website by making it more prominent to them, thus resulting in more leads and sales
Search engine optimization (SEO) offers a much better return on investment compared to other forms of online marketing strategies such as banner campaigns or pay per click campaigns. Search engine optimization (SEO) helps you capture targeted traffic, thus helping in the effective convergence of people that require the services that is provided by your company.
Search engine optimization (SEO) is an effective long term answer to generate business revenues online. Once a website has been optimized for search engines, it can stay at the top of rankings for a prolonged period thus generating ongoing business Search engine optimization (SEO) results in huge savings on ad-spend using traditional channels of marketing